Swimmers Club

The pioneers of aviation were never lonely

13th June 2017


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Courtesy of Atomic Pop

The Subterraneans

Push your shoulders and hands under the surface of the water.


Who: Atomic Pop Shop.
Where: Baton Rouge, USA
What: We are a Mom and Pop independent record shop!.

Cat No: DW-354

Do you have any idea how the name come about and when the shop started?

We opened in May 2011. The name is a combination of our love of the 50's and 60's art and design... Atomic for the Atomic Age of the 1950's and Pop from the 1960's

Are there any particular genres that you specialise in or are you a mixed bag?

We are definitely a mixed bag!

Can you tell us a little bit about the city in which you are based and what influence, if any, it has on the shop?

Baton Rouge is definitely the deep South and when we moved here from New York, it was a huge culture shock for us. After struggling for years to find a niche, we decided to create our own, which is unlike anything in the area, or even the state for that matter. Both the interior and exterior are an extension of my art and design background, as well as our love for vintage and upcycling.

Do you sell other things aside from music? Fanzines, magazines, etc?

We sell turntables, vintage audio and decor, preservation products, accessories, tees, art and we host live music!

Do you sell cassettes?

YES! We sell used cassettes and cassingles.

Has Record Store Day been good for your shop?

Absolutely! It has been amazing to participate in Record Store Day.

Swimmers Club has a focus on the state of independent culture at the moment (independent coffee shops, presses, record labels, etc). How healthy do you think independent culture is right now? How could the state of it be improved?

It's meh... but getting better little by little. We struggle competing with the big box stores and the internet as far as selling new releases and reissues because we can't get the price points to be the same or better. We'll always do better with our vintage vinyl and audio, but there is surely room for improvement. How can the state of it be improved? Not sure... can we change the way people shop? Can we stand out and draw people to our corner of the city rather than folks picking up LPs at the mall and Barnes & Noble? The appeal of an Indie retailer is the culture... we just need more of the population to want it.

Do you think the role of the record shop has changed in any way due to 21st century digital landscape?

Oh yes... we look at ourselves as the source of tangible music and it's our responsibility to bring new sounds and styles to people that would otherwise never discover anything new BECAUSE of digital sources. Vinyl provides a depth and richness to the music experience that digital can never have.

Do you have a good balance between championing new music and selling reissues of older stuff?

I think so. It's great to be able to offer reissues of older music since finding vintage copies in good condition is near impossible these days. There are a finite number of those records left in the world, so it's great to have new music to fill the gap.

More Info:

We are 100% vinyl... no fuss no muss... Pop to Hip Hop and Rock to Bach!